6.1: Guerilla Marketing: (Visitor Nikki)

Guerilla marketing is spontaneous advertising in which you think creatively of a way to promote something.
- Free Advertising
- Meant to catch people by surprise
- Shock tactics

Hand out leaflets to members of the public to get people to come

Nikki's own Guerilla Advertising

• She did her own Guerilla marketing; with cupcakes
• Went around putting cupcakes in odd places with messages on each of them about a festival.
• Creative idea
• Got into the national newspaper and on websites.

Guerilla marketing:
- Need to have time & be patient
- Do not really need a lot of money