6.1: Festival Presentation!

Festival Presentation!

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6.1: Girl Fawkes Event.

On Friday 5th November, our Creative and Media class went to South Bank to help out with the Girl Fawkes festival. When we got there, we were given a brief outline of the line of events and what we will be expected to do throughout the evening. This visit was to familiarise us with a festival atmosphere and understand what it is like and the processes of it.
The first event that took place in the festival was fire dancers. This was just outside of the building where the main event was due to take place. This event was like the rope to entice people into coming to the actual event. It acted as a taster to attract guests to the main event. During the fire event, our media class gave out leaflets to the people watching which contained information on the festival on a whole and what they will find within it. After the fire event, we went to the main event and made sure that all the guests were seated and then offered out little sweets to go with the upcoming performance. There then was a range of performances from singing to storytelling which related to all different people in the audience.
We couldn't stay until the end as we needed to get back to school however I felt like I learnt a lot from it and it gave me an idea of what to expect from our own festival. Also, it taught me that having something to grab your audiences attention proves to be effective and is something that we should consider for our own festival. Overall, I enjoyed the festival as it was unique and entertaining.

6.1: My Own Guerilla Marketing Ideas.

To promote the auditions, we are going to do an assembly to each year group. Instead of doing a boring presentation in which will not be very intriguing, we've decided to do the assembly in our own way. We are going to do a mini role play to catch their attention so that they remember. This is the plot:
- When the Head Of Year (HOY) says, are there any more messages, we will be behind the curtains.
- Then Alberta and I greet eachother and start talking loud about some auditions that are going on.
- As we are talking, everyone in the assembly will be wondering what is going on.
- Then the HOY will pull the curtain and we both freeze

- We act nervous and slightly scared and then tell the people in the assembly about the auditions.

6.1: Guerilla Marketing: (Visitor Nikki)

Guerilla marketing is spontaneous advertising in which you think creatively of a way to promote something.
- Free Advertising
- Meant to catch people by surprise
- Shock tactics

Hand out leaflets to members of the public to get people to come

Nikki's own Guerilla Advertising

• She did her own Guerilla marketing; with cupcakes
• Went around putting cupcakes in odd places with messages on each of them about a festival.
• Creative idea
• Got into the national newspaper and on websites.

Guerilla marketing:
- Need to have time & be patient
- Do not really need a lot of money

6.1.3: Funding

6.1.3

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6.1: Comparisons between festivals.

Love Music, Hate Racism. This is a music-oriented campaign based in Britain by the Anti-Nazi league and Unite against Fascism. LMHR was set up in 2002 in response to the percieved increase in support fort the far right British National Party. The organisation believes that modern music is influenced by many cultures and traditions, and that it can be used to bring different kinds of people together. The concerts include several music genre's.

The V Festival is also a music festival which also contains a variety of genres of music.

The V festival is simply about the love of music whereas the LMHR festival is more about how music can bring cohesion. They both are very sensationalised and well-known festivals which has proven to be successful over the years.

The LMHR festival is more about campaigning for equality and achieving a goal whereas the V festival is more about the music and the people.
They both are great festivals and have individual qualities which have made them so successful.

6.1.2: Links between festivals

6.1.2

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6.1.1: Investigating festivals.

6.1.1

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6.1: Understand the nature of festivals.