6.3: How Festivals Have Been Promoted.

Sydney Festival

Which aspects of the Festival's campaign do you think will be most effective in telling people about:
- the artist and groups taking part in the Festival
- when and where different events are taking place
- who is sponsoring the Festival
- how much tickets cost

The Sydney Festival use a variety of unique campaigning techniques in order to promote the festival. They have a website that is packed full of information, brochures, outdoor advertising including bus shelters, billboards and the sides of buses, postcards and posters which are supplied to to the local cafés and print, radio and TV advertisements.
The best technique to advertise the artists and groups taking place in the Festival would be through the brochures that are sent out to people as they can receive a detailed account of the artists and find out when they are performing.
In order to broadcast who is sponsoring the festival and when and where the festival is taking place, they should use their outdoor advertisement and include this on the sides of buses, billboards and bus stops so that everyone can see whats going on and where they can go to find out more and the sponsors of the festival can have their own set of advertising through this. However they could also use TV to do this too because a wide population of people watch TV.
If you want to find out the price of tickets for something, you would usually find this out in posters, leaflets or even brochures so this would be the place to advertise it.

Natural Disaster

A local council decided to hold a film festival that would showcase the work of local filmmakers. Its theme was 'Celebrating the Natural World' and local filmmakers were invited to submit their work. However, the council's publicity department only sent out information to local primary schools and the central library. The number of entries for the festival was low as many filmmakers never saw the publicity material.
- where should the publicity have been sent?
- what else could the council have done to target their audience and promote the film festival.

The publicity could have still been sent to the central library as a filmmaker may have come across it on their trip to their library however they should have expanded their promotional techniques and used a little bit more creativity. They could have distributed flyers and posters to places like local cinema's, universities, secondary schools, cafés, walk-in centres etc. Then they would have found people who actually share an interest in films and the outcome could have been better.
The council could have also used techniques such as billboards, brochures, leaflets, posters, bus shelters and so many others as people see these sort of things in their everyday life and it would have been eye-catching.